Today’s Thursday technology and AI lesson uses a BBC News report on investor concern over Meta’s rising artificial-intelligence spending and its search for clearer business returns.
Title: Meta shares fall as frustration grows over AI spending plans
Source: BBC News
Published: July 29, 2026
Original article: BBC News article link
BBC News reports that Meta’s share price dropped after investors reacted negatively to the company’s plan to keep increasing spending on artificial-intelligence projects. Meta said revenue grew strongly, but profits fell, and it raised its expected annual spending to as much as $145bn.
Mark Zuckerberg argued that AI will improve Meta’s core business and create new products for companies, including AI models, services, and agents. Analysts, however, questioned whether the spending will produce clear returns or become a costly distraction similar to earlier metaverse investments.
BBC News 報導，Meta 宣布將持續提高人工智慧投資後，股價下跌，因投資人擔心支出擴大但獲利下滑。Meta 表示營收強勁成長，但利潤下降，並把今年預估支出提高到最高 1,450 億美元。
祖克柏主張，AI 將強化 Meta 的核心業務，並為企業帶來新的模型、服務與 AI 代理工具。不過分析師質疑，這些支出究竟能帶來明確回報，還是會像過去的元宇宙投資一樣，成為昂貴的分心項目。
small units of ownership in a company that people can buy and sell.
In article: “Meta shares plunged on Wednesday as investors balked at its promise to keep spending on artificial intelligence (AI) projects while profits dwindle.”
股票、股份；公司所有權的一小部分，可由投資人買賣。
fell suddenly and by a large amount, especially in price, value, or confidence.
In article: “Meta shares plunged on Wednesday as investors balked at its promise to keep spending on artificial intelligence (AI) projects while profits dwindle.”
暴跌、急遽下降；常用於價格、價值或信心突然大幅下滑。
the basic systems, equipment, buildings, and technology needed for an activity or service to operate.
In article: “What it generated in cash this quarter almost all got eaten by AI infrastructure spending,” analyst Mike Proulx at Forrester said.
基礎設施；支撐某項活動或服務運作所需的基本系統、設備、建築與技術。
the process of adding different products, services, investments, or activities to reduce dependence on one area.
In article: “Investors now have to decide whether Meta's growing list of AI initiatives represents company diversification or distraction.”
多元化；增加不同產品、服務、投資或活動，以降低對單一領域的依賴。
in a way that acts independently, with little or no direct human control.
In article: “Zuckerberg added that the company was developing AI agents, or AI chatbots that act somewhat autonomously.”
自主地、獨立運作地；在很少或沒有直接人為控制下行動。